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April 10, 2026

Location Scoring for a Jewelry Workshop

A two-stage scoring model for selecting the optimal district and municipal area in Saint Petersburg.

How to Read This Report

The report identifies the best districts and municipal areas (MAs) for opening a jewelry workshop in two stages:

  1. Stage 1 – Districts. Each of the 18 districts is scored (1 to 3) across seven criteria. Scores are multiplied by the criterion weight and summed into a final rating. The higher the rating, the more attractive the district.
  2. Stage 2 – MAs within the top districts. Within each selected district, municipal areas are ranked by competition level: the more residents per workshop, the lower the competition and the higher the potential.

Score scale: 🟒 3 – best Β· 🟑 2 – average Β· πŸ”΄ 1 – worst.

Stage 1. District Rankings

Evaluation Criteria

# Criterion Weight What it measures Score scale
1.1 Competitor density 20% see below 3 = > 40k residents per workshop Β· 2 = 25–40k Β· 1 = < 25k
1.2 Business survival rate 5% see below 3 = > 70% active Β· 2 = 60–70% Β· 1 = < 60%
2.1 Target audience size (age 30–64) 15% see below 3 = > 200k residents Β· 2 = 100–200k Β· 1 = < 100k
2.2 Share of working-age women 5% see below 3 = top third of districts Β· 2 = middle third Β· 1 = bottom third
2.3 Population growth 2018–2025 10% see below 3 = growth > 10% Β· 2 = 0–10% Β· 1 = decline
3.1 Average wage 10% see below 3 = > 140k β‚½ Β· 2 = 120–140k β‚½ Β· 1 = < 120k β‚½
4.3 New housing commissioned 2021–2023 5% see below 3 = > 500k sq. m Β· 2 = 200–500k Β· 1 = < 200k

Sum of available criterion weights: 70% out of 100%. The remaining 30% covers criteria for which data is not yet available: pedestrian traffic, transit accessibility, parking, co-tenancy.

Rating formula:
Rating = sum (score Γ— weight) / sum of weights for counted criteria.
If a metric is unavailable for a district, it is excluded from both the numerator and the denominator.

Results (all 18 districts ranked)

18 districts out of 18 were selected for detailed Stage 2 analysis.

Rank District Rating 1.1 Competition 1.2 Survival 2.1 TA 30–64 2.2 Women 2.3 Growth 3.1 Wage 4.3 Housing
1 Primorsky 2.57 🟑 2 πŸ”΄ 1 🟒 3 🟒 3 🟒 3 🟒 3 🟒 3
2 Pushkinsky 2.43 🟒 3 🟒 3 🟑 2 🟑 2 🟒 3 πŸ”΄ 1 🟒 3
3 Vyborgsky 2.36 🟑 2 🟑 2 🟒 3 🟒 3 🟑 2 🟑 2 🟒 3
4 Kalininsky 2.29 🟑 2 🟒 3 🟒 3 🟒 3 πŸ”΄ 1 🟒 3 πŸ”΄ 1
4 Nevsky 2.29 🟑 2 🟑 2 🟒 3 🟑 2 🟑 2 🟑 2 🟒 3
4 Krasnoselsky 2.29 🟑 2 🟑 2 🟒 3 🟑 2 🟒 3 πŸ”΄ 1 🟒 3
7 Frunzensky 2.00 🟑 2 πŸ”΄ 1 🟒 3 🟑 2 🟑 2 πŸ”΄ 1 🟑 2
7 Kolpinsky 2.00 🟒 3 🟒 3 πŸ”΄ 1 πŸ”΄ 1 🟑 2 🟑 2 πŸ”΄ 1
9 Vasileostrovsky 1.93 🟑 2 πŸ”΄ 1 🟑 2 🟑 2 πŸ”΄ 1 🟒 3 🟑 2
10 Moskovsky 1.86 πŸ”΄ 1 🟑 2 🟑 2 🟒 3 πŸ”΄ 1 🟒 3 🟒 3
11 Kronshtadtsky 1.83 🟒 3 – πŸ”΄ 1 πŸ”΄ 1 🟑 2 πŸ”΄ 1 –
12 Kurortny 1.77 🟒 3 – πŸ”΄ 1 πŸ”΄ 1 🟑 2 πŸ”΄ 1 πŸ”΄ 1
13 Krasnogvardeysky 1.71 πŸ”΄ 1 🟑 2 🟑 2 πŸ”΄ 1 🟑 2 🟑 2 🟒 3
14 Tsentralny 1.64 πŸ”΄ 1 🟑 2 🟑 2 🟑 2 πŸ”΄ 1 🟒 3 πŸ”΄ 1
15 Petrodvortsovy 1.62 🟒 3 – πŸ”΄ 1 πŸ”΄ 1 πŸ”΄ 1 πŸ”΄ 1 πŸ”΄ 1
16 Petrogradsky 1.57 πŸ”΄ 1 🟑 2 πŸ”΄ 1 🟒 3 πŸ”΄ 1 🟒 3 🟑 2
17 Kirovsky 1.50 πŸ”΄ 1 🟒 3 🟑 2 πŸ”΄ 1 πŸ”΄ 1 🟑 2 πŸ”΄ 1
18 Admiralteysky 1.43 πŸ”΄ 1 🟑 2 πŸ”΄ 1 🟒 3 πŸ”΄ 1 🟑 2 🟑 2

Raw Data

Rank District Population Workshops Residents per workshop Survival rate TA 30–64 Women share Population growth Wage, β‚½ New housing, k sq. m
1 Primorsky 714 854 19 36 659 49% 378 697 30.6% +26.4% 166 640 2478.7
2 Pushkinsky 277 341 4 61 631 80% 139 128 29.8% +32.9% 110 107 735.2
3 Vyborgsky 551 925 20 26 923 65% 278 737 30.2% +8.3% 131 990 1384.3
4 Kalininsky 532 972 17 30 456 74% 280 747 31.3% -1.0% 145 695 40.2
4 Nevsky 556 880 21 25 901 62% 293 151 29.9% +7.2% 120 834 1008.0
4 Krasnoselsky 440 817 13 32 653 65% 225 260 29.4% +15.1% 108 531 862.7
7 Frunzensky 412 471 12 32 998 50% 214 322 29.3% +2.8% 119 480 240.9
7 Kolpinsky 189 870 1 126 580 100% 97 149 27.2% +0.6% 125 218 137.9
9 Vasileostrovsky 208 720 7 27 829 37% 104 379 30.0% -0.4% 148 492 367.1
10 Moskovsky 333 941 21 15 532 66% 173 213 30.1% -4.8% 163 332 966.1
11 Kronshtadtsky 44 655 0 89 310 – 22 227 26.6% +0.6% 108 831 –
12 Kurortny 84 309 0 168 618 – 43 030 27.3% +9.6% 118 117 90.8
13 Krasnogvardeysky 368 354 16 22 324 62% 187 195 29.2% +2.9% 126 337 705.5
14 Tsentralny 198 862 24 8 117 65% 108 329 29.4% -10.5% 159 976 45.8
15 Petrodvortsovy 134 895 0 269 790 – 63 832 27.6% -4.3% 117 752 176.0
16 Petrogradsky 118 213 13 8 757 68% 59 798 31.2% -12.3% 154 086 316.1
17 Kirovsky 329 419 19 16 893 76% 172 093 29.0% -2.1% 129 717 36.7
18 Admiralteysky 154 424 12 12 354 63% 83 169 30.9% -5.6% 134 590 349.1
Column notes
  • Residents per workshop – district population Γ· (active workshops + 0.5). The higher the value, the lower the competition.
  • Survival rate – share of active jewelry workshops out of all registered (including closed). ⚠️ Sample is small (1–39 businesses per district), so this metric may be noisy.
  • TA 30–64 – number of residents aged 30–64 (the primary target audience).
  • Women share – working-age women / total district population. Female audiences visit jewelry workshops more frequently.
  • Population growth – change from 2018 to 2025. A growing district means growing demand.
  • Wage – average wage across businesses located in the district. ⚠️ Reflects earnings of people working in the district, not living there.
  • New housing – total new housing commissioned in 2021–2023. New developments = incoming residents.

Stage 2. Municipal Areas Within Top Districts

Within each selected district, MAs are ranked by β€œresidents per workshop” – the higher the value, the lower the competition.

What the labels mean:

  • Verification priority – the MA has few or no workshops relative to its population. This may be an underserved gap (a real opportunity) or incomplete data. Manual verification via maps or business directories is required.
  • Market scale – MAs with fewer than 30k residents are considered small: the client base may be insufficient for profitability.

1. Primorsky (district rating: 2.57)

# Municipal Area Population Workshops Residents per workshop Verification priority Market scale
1 Kolomyagi 122 082 0 244 164 πŸ”΄ High – no workshops, > 50k residents Sufficient
2 Lanskoye 70 883 0 141 766 πŸ”΄ High – no workshops, > 50k residents Sufficient
3 Yuntolovo 116 908 2 46 763 Normal Sufficient
4 N 65 194 361 5 35 338 Normal Sufficient
5 Komendantsky Aerodrom 95 484 4 21 219 Normal Sufficient
6 Lisy Nos 6 596 0 13 192 Normal ⚠️ Small market (< 30k)
7 Ozero Dolgoye 92 572 7 12 343 Normal Sufficient
8 Lakhta-Olgino 15 968 1 10 645 Normal ⚠️ Small market (< 30k)

2. Pushkinsky (district rating: 2.43)

# Municipal Area Population Workshops Residents per workshop Verification priority Market scale
1 Pushkin 108 969 0 217 938 πŸ”΄ High – no workshops, > 50k residents Sufficient
2 Pavlovsk 18 485 0 36 970 Normal ⚠️ Small market (< 30k)
3 Shushary 144 901 4 32 200 Normal Sufficient
4 Alexandrovskaya 3 221 0 6 442 Normal ⚠️ Small market (< 30k)
5 Tyarlevo 1 765 0 3 530 Normal ⚠️ Small market (< 30k)

3. Vyborgsky (district rating: 2.36)

# Municipal Area Population Workshops Residents per workshop Verification priority Market scale
1 Svetlanovskoye 90 456 0 180 912 πŸ”΄ High – no workshops, > 50k residents Sufficient
2 Sergiyevskoye 60 398 1 40 265 Normal Sufficient
3 Pargolovo 115 762 3 33 075 Normal Sufficient
4 Sampsonijevskoye 39 654 1 26 436 🟑 Medium – 0–1 workshops, 30–50k residents Sufficient
5 N 15 61 428 2 24 571 Normal Sufficient
6 Shuvalovo-Ozerki 117 262 8 13 796 Normal Sufficient
7 Levashovo settlement 6 134 0 12 268 Normal ⚠️ Small market (< 30k)
8 Sosnovskoye 60 831 5 11 060 Normal Sufficient

4. Kalininsky (district rating: 2.29)

# Municipal Area Population Workshops Residents per workshop Verification priority Market scale
1 Piskarevka 82 129 1 54 753 Normal Sufficient
2 Prometey 76 729 1 51 153 Normal Sufficient
3 Grazhdanka 67 736 1 45 157 Normal Sufficient
4 Severny 48 225 1 32 150 🟑 Medium – 0–1 workshops, 30–50k residents Sufficient
5 Akademicheskoye 108 955 3 31 130 Normal Sufficient
6 Finlyandsky District 72 500 4 16 111 Normal Sufficient
7 N 21 76 698 6 11 800 Normal Sufficient

4. Nevsky (district rating: 2.29)

# Municipal Area Population Workshops Residents per workshop Verification priority Market scale
1 N 54 68 326 0 136 652 πŸ”΄ High – no workshops, > 50k residents Sufficient
2 Obukhovsky 57 556 0 115 112 πŸ”΄ High – no workshops, > 50k residents Sufficient
3 Pravoberezhniy 89 418 1 59 612 Normal Sufficient
4 Narodny 81 210 2 32 484 Normal Sufficient
5 Nevsky District 70 577 2 28 231 Normal Sufficient
6 Okkervil 62 501 5 11 364 Normal Sufficient
7 Ivanovsky 27 516 2 11 006 Normal ⚠️ Small market (< 30k)
8 Rybatskoye 71 335 6 10 975 Normal Sufficient
9 Nevskaya Zastava 28 441 3 8 126 Normal ⚠️ Small market (< 30k)

4. Krasnoselsky (district rating: 2.29)

# Municipal Area Population Workshops Residents per workshop Verification priority Market scale
1 Krasnoye Selo 61 162 0 122 324 πŸ”΄ High – no workshops, > 50k residents Sufficient
2 Yugo-Zapad 58 269 0 116 538 πŸ”΄ High – no workshops, > 50k residents Sufficient
3 Konstantinovskoye 35 236 0 70 472 🟑 Medium – 0–1 workshops, 30–50k residents Sufficient
4 Sosnovaya Polyana 76 863 2 30 745 Normal Sufficient
5 Gorelovo 29 194 1 19 463 Normal ⚠️ Small market (< 30k)
6 Yuzhno-Primorsky 130 109 7 17 348 Normal Sufficient
7 Urisk 49 984 3 14 281 Normal Sufficient

7. Frunzensky (district rating: 2.00)

# Municipal Area Population Workshops Residents per workshop Verification priority Market scale
1 Alexandrovsky 62 485 0 124 970 πŸ”΄ High – no workshops, > 50k residents Sufficient
2 Volkovskoye 61 224 1 40 816 Normal Sufficient
3 Georgiyevsky 91 841 2 36 736 Normal Sufficient
4 N 72 67 523 2 27 009 Normal Sufficient
5 Kupchino 55 794 2 22 318 Normal Sufficient
6 Balkansky 73 604 5 13 383 Normal Sufficient

7. Kolpinsky (district rating: 2.00)

# Municipal Area Population Workshops Residents per workshop Verification priority Market scale
1 Kolpino 147 179 0 294 358 πŸ”΄ High – no workshops, > 50k residents Sufficient
2 Metallostroy 27 592 1 18 395 Normal ⚠️ Small market (< 30k)
3 Pontony 8 603 0 17 206 Normal ⚠️ Small market (< 30k)
4 Ust-Izhora 2 617 0 5 234 Normal ⚠️ Small market (< 30k)
5 Petro-Slavyanka 2 146 0 4 292 Normal ⚠️ Small market (< 30k)
6 Saperny 1 733 0 3 466 Normal ⚠️ Small market (< 30k)

9. Vasileostrovsky (district rating: 1.93)

# Municipal Area Population Workshops Residents per workshop Verification priority Market scale
1 Morskoy 36 676 0 73 352 🟑 Medium – 0–1 workshops, 30–50k residents Sufficient
2 Ostrov Dekabristov 61 639 2 24 656 Normal Sufficient
3 Vasilyevsky 31 937 1 21 291 🟑 Medium – 0–1 workshops, 30–50k residents Sufficient
4 Gavan 41 719 2 16 688 Normal Sufficient
5 N 7 36 749 2 14 700 Normal Sufficient

10. Moskovsky (district rating: 1.86)

# Municipal Area Population Workshops Residents per workshop Verification priority Market scale
1 Novoizmaylovskoye 83 286 1 55 524 Normal Sufficient
2 Gagarinskoe 65 614 3 18 747 Normal Sufficient
3 Moskovskaya Zastava 45 013 3 12 861 Normal Sufficient
4 Zvezdnoye 94 318 7 12 576 Normal Sufficient
5 Pulkovsky Meridian 45 710 7 6 095 Normal Sufficient

11. Kronshtadtsky (district rating: 1.83)

# Municipal Area Population Workshops Residents per workshop Verification priority Market scale
1 Kronstadt 44 655 0 89 310 🟑 Medium – 0–1 workshops, 30–50k residents Sufficient

12. Kurortny (district rating: 1.77)

# Municipal Area Population Workshops Residents per workshop Verification priority Market scale
1 Sestroretsk 46 304 0 92 608 🟑 Medium – 0–1 workshops, 30–50k residents Sufficient
2 Zelenogorsk 15 568 0 31 136 Normal ⚠️ Small market (< 30k)
3 Pesochny 9 977 0 19 954 Normal ⚠️ Small market (< 30k)
4 Repino 3 022 0 6 044 Normal ⚠️ Small market (< 30k)
5 Beloostrov 2 466 0 4 932 Normal ⚠️ Small market (< 30k)
6 Solnechnoye 2 048 0 4 096 Normal ⚠️ Small market (< 30k)
7 Molodezhnoye 1 588 0 3 176 Normal ⚠️ Small market (< 30k)
8 Komarovo 1 476 0 2 952 Normal ⚠️ Small market (< 30k)
9 Ushkovo 811 0 1 622 Normal ⚠️ Small market (< 30k)
10 Smolyachkovo 748 0 1 496 Normal ⚠️ Small market (< 30k)

13. Krasnogvardeysky (district rating: 1.71)

# Municipal Area Population Workshops Residents per workshop Verification priority Market scale
1 Rzhevka 61 345 1 40 897 Normal Sufficient
2 Polyustrovo 76 707 2 30 683 Normal Sufficient
3 Porokhovye 128 807 5 23 419 Normal Sufficient
4 Bolshaya Okhta 58 176 3 16 622 Normal Sufficient
5 Malaya Okhta 43 319 5 7 876 Normal Sufficient

14. Tsentralny (district rating: 1.64)

# Municipal Area Population Workshops Residents per workshop Verification priority Market scale
1 Smolninskoe 73 545 6 11 315 Normal Sufficient
2 Vladimirsky District 49 761 5 9 047 Normal Sufficient
3 Ligovka-Yamskaya 19 523 2 7 809 Normal ⚠️ Small market (< 30k)
4 Liteyny District 39 786 6 6 121 Normal Sufficient
5 Dvortsovy District 7 288 2 2 915 Normal ⚠️ Small market (< 30k)
6 N 78 8 959 3 2 560 Normal ⚠️ Small market (< 30k)

15. Petrodvortsovy (district rating: 1.62)

# Municipal Area Population Workshops Residents per workshop Verification priority Market scale
1 Peterhof 81 767 0 163 534 πŸ”΄ High – no workshops, > 50k residents Sufficient
2 Lomonosov 38 477 0 76 954 🟑 Medium – 0–1 workshops, 30–50k residents Sufficient
3 Strelna 14 651 0 29 302 Normal ⚠️ Small market (< 30k)

16. Petrogradsky (district rating: 1.57)

# Municipal Area Population Workshops Residents per workshop Verification priority Market scale
1 Chkalovskoye 30 355 1 20 237 🟑 Medium – 0–1 workshops, 30–50k residents Sufficient
2 Kronverkskoye 16 881 1 11 254 Normal ⚠️ Small market (< 30k)
3 Vvedensky 15 799 1 10 533 Normal ⚠️ Small market (< 30k)
4 Petrovsky 17 932 2 7 173 Normal ⚠️ Small market (< 30k)
5 Posadsky 16 154 2 6 462 Normal ⚠️ Small market (< 30k)
6 AptekΠ°Ρ€sky Ostrov 21 092 6 3 245 Normal ⚠️ Small market (< 30k)

17. Kirovsky (district rating: 1.50)

# Municipal Area Population Workshops Residents per workshop Verification priority Market scale
1 Morskiye Vorota 10 415 0 20 830 Normal ⚠️ Small market (< 30k)
2 Avtovo 42 496 2 16 998 Normal Sufficient
3 Knyazhevo 59 414 3 16 975 Normal Sufficient
4 Dachnoye 70 009 4 15 558 Normal Sufficient
5 Ulyanka 75 768 5 13 776 Normal Sufficient
6 Narvsky District 33 237 2 13 295 Normal Sufficient
7 Krasenkaya Rechka 38 080 3 10 880 Normal Sufficient

18. Admiralteysky (district rating: 1.43)

# Municipal Area Population Workshops Residents per workshop Verification priority Market scale
1 Kolomna 33 543 1 22 362 🟑 Medium – 0–1 workshops, 30–50k residents Sufficient
2 Admiralteysky District 23 971 1 15 981 Normal ⚠️ Small market (< 30k)
3 Semyonovsky 22 109 1 14 739 Normal ⚠️ Small market (< 30k)
4 Izmaylovskoye 32 761 2 13 104 Normal Sufficient
5 Yekateringofsky 21 698 2 8 679 Normal ⚠️ Small market (< 30k)
6 Sennoy District 20 342 5 3 699 Normal ⚠️ Small market (< 30k)

Limitations and Caveats

This model is a rough screening tool, not a final decision. Field verification (Stage 3) is mandatory before signing a lease.

What the model does NOT account for (no data available):

  • Pedestrian and vehicle traffic
  • Distance to metro stations and public transit stops
  • Parking availability
  • Proximity to complementary businesses (bridal salons, boutiques, shopping malls)
  • Rental costs
  • Storefront visibility and floor level

Known data limitations:

  • Survival rate (1.2) – calculated from jewelry workshop data (1–39 businesses per district). Small sample β†’ result may be random.
  • Wage (3.1) – average wage across businesses in the district. The Central district is inflated due to office concentrations, though most workers live elsewhere.
  • TA 30–64 (2.1) – absolute headcount, not density within the workshop’s catchment area. Larger districts gain a structural advantage.

Methodology (Summary)

District rating formula:
Rating = Ξ£ (score Γ— weight) / Ξ£ weights of counted criteria

MA ranking formula:
Residents per workshop = MA population / (active workshops + 0.5)

Full methodology: see β€œDistrict and MA Evaluation Criteria – Two-Stage Model A”.

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