Report on Selecting the Optimal Location for a Jewelry Workshop

Analysis of open data to identify three districts in Saint Petersburg potentially suitable for opening a jewelry workshop.

Objective

Main

Based on open data, compile a list of three districts potentially suitable for opening a new jewelry workshop location.

Target audience profiles for a jewelry workshop (repair services)

1. General audience profile

  • Age: predominantly 30–65 years.
  • Status: working residents, often with busy schedules; value convenience and speed of service.
  • Behavior: use services occasionally but expect careful handling and guaranteed results.
  • Motivation: restoration of valuable items (emotional or material value), jewelry adjustments, fixing damage.
  • Key decision factor: proximity to home or commute route (“home–work”), transparent service conditions, careful handling of items.

2. Male audience

  • Age: mostly 35–60 years.
  • Repair items: wedding rings, bracelets, chains, clasps, watches with decorative jewelry elements.
  • Behavior: rarely use services, but want a clear process — no unnecessary details, precise timelines.
  • Requirements: reliability, transparent pricing, no upselling.
  • Convenience factor: easy access, preferably near transport or parking.

3. Female audience

  • Age: 30–65 years.
  • Repair items: earrings, rings, pendants, chains, gemstone jewelry, everyday hardware damage.
  • Behavior: use services more often than men; may bring multiple items at once.
  • Requirements: precision, attentiveness, consultation on care, secure stone setting.
  • Convenience factor: walkable accessibility, comfortable entry point (not a basement, safe area).

Younger customers are more likely to repair low-quality items purchased from stores or marketplaces, often hollow inside for cost reduction.

Criteria for selecting districts/municipal areas for workshop placement

Selection criteria for districts and municipalities

Analysis

1. Competitive environment

Total organizations: 354

  • Operating: 219 (61.9%)
  • Closed: 135 (38.1%)

1.1. Geographic distribution of jewelry workshops

Study of the placement of existing jewelry workshops across city districts with their counts. Concentration of all organizations by district in Saint Petersburg

Overall district statistics

Distribution of operating organizations by district in Saint Petersburg

Distribution of closed organizations by district in Saint Petersburg

1.2. Ratio of closed to operating workshops

Data sources

  1. Population of Saint Petersburg by municipalities as of January 1, 2025
  2. GeoJSON for Saint Petersburg
  3. Organizations: Yandex Maps
← Back to projects